About The Green Crunch
Our Story
2018: Laying the Foundation
The Green Crunch was established with a clear mission: to democratize access to plant-based wellness solutions and empower individuals to lead healthier, more sustainable lives.
2020: Vision for HealVerse Ecosystem
The concept for the HealVerse ecosystem was born as a comprehensive digital platform designed to unify all aspects of wellness. Development of the framework began, focusing on a user-centric, holistic approach.
2022: Introduction of the HEAL Token
To further motivate and reward healthy behaviour, HEAL Token was conceptualized. This digital asset marked the beginning of a wellness-driven rewards system, incentivizing users to reach their personal health milestones.
2023: GreenGenie AI Conceived.
GreenGenie, an intelligent wellness assistant powered by AI was envisioned to deliver personalized insights, habit tracking, and real-time support making healthy living smarter, simpler, and more intuitive for every user.
2025: HealVerse Ecosystem Emerged
The HealVerse Ecosystem came to life, seamlessly merging nutrition, fitness, mindfulness, and rewards into one powerful platform, accelerating the global shift toward sustainable wellness.
Our Vision
To become Africa’s foremost integrated wellness brand where plant-based nutrition, personalized fitness, and smart technology unite to empower millions to live healthier, more intentional lives.
Our Mission
To spark a Wellness consciousness across Africa and beyond, by delivering innovative products, immersive experiences, and personalized guidance that make healthy living accessible, rewarding, and sustainable.
Our Core Values
Plant-Powered
We believe in the transformative power of plant-based nutrition.
Holistic Wellness
We address physical, nutritional and mental aspects of wellness.
Community
We foster connection and support among our members.
Sustainability
We prioritize environmentally responsible practices.
Integrity
We operate with transparency and ethical standards.
Innovation
We continuously evolve our technology and approaches.
Leadership Team
Unim Agiande
CEO & Founder
Data Scientist with a passion to pioneer sustainable, health-driven innovations in wellness.
Mubarak Mumeen
CTO
AI specialist and full stack developer with a strong background in building scalable digital solutions.
Peace Nkpubre
Chief Nutrition Officer
Plant-based chef and certified nutritionist.
Abiodun Oluwo
Head of Community
Expert in large-scale activations, virtual engagement and wellness advocate.
Our Impact
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Improved User Habits
Helped users build consistent wellness routines through personalized reminders and progress tracking.
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Increased Engagement
Achieved high user retention and daily engagement, reflecting strong adoption of healthier lifestyle tools.
100+
Ignited a New Wellness Movement
By integrating tech, community, and education, we inspired a shift toward proactive, holistic self-care.
Our Commitment
At The Green Crunch, we're dedicated to creating meaningful change through small, scalable actions. For every new user, we support sustainability initiatives such as contributing to tree-planting programs and partnering with grassroots organizations that promote food security and eco-conscious living.